Privacy Notice

General Browsing

The Website gathers navigational information about the areas of the Website that visitors visit. This information allows us to see which areas of our Website are most visited and helps us improve the quality of your online experience by providing more of the most visited and desired features and services. Additional non-personally identifiable information such as domain type, browser version, and the service provider may be collected to provide information regarding our Website’s general use.

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Personally Identifiable Information We Collect

• The Website only collects personally identifiable information from you when you voluntarily provide us with this information. You can provide us with this personally identifiable information in many instances throughout our Website, including when you interact in the following ways: placing an order through the Website; establishing an account; adding information to your account, creating address entries, emailing an item to yourself or someone else; entering a contest or sweepstakes; taking a survey; contacting us with a comment or question; signing up to receive emails about our products and services, or applying for a job online. The Website also collects and retains information about purchases you make on the Website.

• Categories of personally identifiable information collected online include your name, address, gender, month and day of birth, email address, telephone number, mobile phone number, the recipient’s name, address and email address, and any other information you choose to provide.

Personal information may be collected directly by the Website through Social media pages and may also be collected by the social media site hosting SwordTruths's Social Media Page.

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The social media sites where SwordTruths has its Social media pages may provide aggregate information and analysis to SwordTruths about visitors' use of our Social media pages. This allows us to understand better and analyse our user growth, general demographic information about the users of our Social media pages, and interaction with content on our Social media pages. Overall, this information may help us understand the types of visitors and users of our Social media pages and their use of the content.

SwordTruths wants to give you the best possible customer experience. One way to achieve that is to combine the data we have about you. This information is used to offer our visitors promotions, products and services most likely to interest them.

The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest service levels.

Generally, The Website collects such Non-personal and Personal Information for the following purposes:

1. To provide and operate the Services;

2. To provide our Users with ongoing customer assistance and technical support;

3. To be able to contact our Visitors and Users with general or personalised service-related notices and promotional messages;

4. To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we may use to provide and improve our respective services; 

5. To comply with any applicable laws and regulations.

How SwordTruths uses your personal data and why:

• To process any orders that you make via the Website, App or Social Media Pages. If we don't collect your personal data during checkout, we won't be able to process your order and comply with our legal obligations. For example, your details may need to be passed to a third party to supply or deliver the product or service you ordered. We may keep your details for a reasonable period afterwards to fulfil any contractual obligations such as refunds, guarantees, etc.

• To respond to your queries, refund requests and complaints. Handling the information you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this based on our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience. 

• To send you email notifications when you place a product in your basket and you abandon your browsing before completing your checkout. We do this based on our legitimate interests. To provide you with tracking information so that you can follow your order. We do this under legitimate interest to enhance your customer experience and give you more details about where your delivery is and when your order will arrive.

• To protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account. We'll also monitor your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our websites. We'll do all of this as part of our legitimate interest. For example, checking your password when you log-in and using automated monitoring of IP addresses to identify possible fraudulent log-ins from unexpected locations.

• With your consent, or whenever you purchase with us and do not choose out of receiving our updates, we will use your personal data, preferences and details of your transactions to keep you informed by email, web, text, and social media about relevant products and services including tailored special offers, discounts, promotions, events, competitions and so on. You can opt-out of hearing from us by any of these channels at any time.

• To send you communications required by law or necessary to inform you about our changes to our services. For example, updates to this Privacy Notice, product recall notices, and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we will be unable to comply with our legal obligations.

• To display the most interesting content to you on the Websites or apps, we'll use data we hold about your favourite brands or products and so on. We do so based on your consent to receive app notifications and/or for the Website to place cookies or similar technology on your device.  If not through the use of cookies or similar technology, then on the basis of our legitimate interest. For example, we might display a list of items you've recently looked at or offer recommendations based on your purchase history and any other data you've shared.

• To administer any of our prize draws or competitions which you enter, based on your consent given at the time of entering.

• To develop, test and improve the systems, services and products we provide to you. We'll do this based on our legitimate business interests. For example, we'll record your browser's Session ID to help us understand more when you leave us online feedback about any problems you're having

• To send you survey and feedback requests to help improve our services. We have a legitimate interest in doing so as this helps make our products or services more relevant to you. These messages will not include any promotional content and do not require prior consent when sent by email or text message.

In short, The Website uses the information it collects to fulfil orders, fulfil your requests, contact you or the product recipient(s) in the event of order or delivery difficulties, send communications regarding our products, services, and promotions, to respond to your inquiries, to conduct surveys, giveaways and competitions, to develop our products, services, and the Website. SwordTruths uses the information collected on its social media pages to send communications regarding our products, services, and promotions; to respond to your inquiries; to conduct surveys, competitions or giveaways; and to develop our products and services.

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2. If you wish to change how we use your data, you'll find details in the 'What are my rights?' section below. Please note that if you choose not to share your personal data with us or refuse specific contact permissions, we might not be able to provide the services you requested.

The Website is hosted on the Wix.com platform. Wix.com provides us with an online platform that allows us to sell our products and services to you. Your data may be stored through Wix.com's data storage, databases and the general Wix.com applications. They store your data on secure servers behind a firewall.  

All direct payment gateways offered by Wix.com and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

We sometimes share your personal data with other trusted third parties.

For example, delivery couriers, fraud management, handling complaints, helping us personalise our offers to you, etc.

Our policy applied to sharing with third-party organisations to keep your data safe and protect your privacy:

• We provide only the information they need to perform their specific services.

• They may only use your data for the exact purposes we specify in our contract with them.

• We work closely with them to ensure that your privacy is respected and protected at all times.

• The personal information you provide will be used for marketing and promotional purposes only by SwordTruths, its affiliates and non-affiliated third-party companies that we have specially selected to offer you promotions, products or services. We do not otherwise rent or sell your personally identifiable information entered on the Website to third parties.

• We may use third parties to assist us with this Website and our e-commerce business. Some examples of the assistance that may be provided to us by third-party service providers include: fulfilling orders, processing payments, providing electronic online investor information, monitoring site activity, providing fraud prevention services, conducting surveys, administering and sending mobile messages, and administering emails. Some of these service providers may be located outside of the United Kingdom.

Examples of the kind of third parties we work with are:

• IT companies who support our Website and other business systems.

• Operational companies such as delivery couriers to contact you about your order delivery & occasionally service review messages.

• Direct marketing companies who help us manage our electronic communications with you.

• Google/Facebook to show you products that might interest you while browsing the internet. This is based on your marketing consent or your acceptance of cookies on our websites.

• Data insight companies to ensure your details are up to date and accurate.  

Sharing your data with third parties for their purposes:

• We may disclose specific information about you if required by applicable law or based on our belief that it is necessary to conform or comply with the law or is needed to protect the users of the Website, the Website itself, or the public.

• If SwordTruths merges with or is acquired by or acquires another business entity, some or all of the personal information collected about you could be shared with this entity and retained by SwordTruths. In that event, we will make reasonable efforts to have your privacy preferences honoured.

If you are visiting the Website outside the United Kingdom, your connection will be through servers located in the UK, your Orders placed through the Website will be accepted and processed in and shipped from the UK, and information that you provide will be processed and maintained by us in our Web servers and internal systems located in the UK Concerning personal information you provide to SwordTruths on the social media pages, once received by SwordTruths from the social media sites, it is maintained and processed by us on servers and internal systems located in the UK.

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Sometimes we will need to transfer your personal data between countries to enable us to supply the goods or services you have requested. We will transfer your personal data to the UK in ordinary business. We may also share your personal data with third parties in the UK to your country of residence. 

What Are Cookies and How Do We Use Them?

The Website uses a browser feature known as a cookie. Cookies are small pieces of data stored on a visitor's browser site. It enables us to relate your use of the Website to the information you have specifically and knowingly provided. The cookies are typically stored on your computer's hard drive. 

The Website uses data from cookies to evaluate its effectiveness, analyse trends and administer the Website. The information collected from cookies allows us to determine which parts of the Website are most visited and the difficulties our visitors may experience in accessing the Website. With this knowledge, we can improve the quality of your experience on our Website by recognising and delivering more of the most desired features and information and resolving difficulties. Also, the Website uses cookies to help keep track of items you put into your shopping cart and to tell us whether you have visited the Website in the past. This allows visitors to the online store to maintain shopping carts between visits. You can refuse cookies by turning them off in your browser. If you have set your browser to warn you before accepting cookies, you will receive a warning message with each cookie.

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Third-Party Cookies.

We use a third-party service provider(s) to assist us in better understanding the use of the Website. Our service provider(s), for example, Wix.com, will place cookies on your computer and receive information that we select that will inform us of things such as how visitors navigate the Website, what features are most used, what products are browsed and what customer purchase. Our service provider(s) analyses this information and provides us with aggregate reports. The information and analysis provided by our service provider(s) will be used to assist us in better understanding our visitors' interests in the Website and how to serve those interests better. The information collected by our service provider(s) may be linked to and combined with information we collect about you while you visit the Website.

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Wix.com uses cookies for important reasons, such as:

• To provide an excellent experience for our visitors and customers.

• To identify our registered members (users who registered to our site).

• To monitor and analyse the performance, operation and effectiveness of Wix.com's platform.

• To ensure their platforms are secure and safe to use. 

The following links explain how to access cookie settings in various browsers:

• Cookie settings in Firefox

• Cookie settings in Internet Explorer

• Cookie settings in Google Chrome

• Cookie settings in Safari (OS X)

• Cookie settings in Safari (iOS)

• Cookie settings in Android

To opt-out of being tracked by Google Analytics across all websites, visit this link: http://tools.google.com/dlpage/gaoptout.

Your right to withdraw consent

Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.

Where we rely on our legitimate interest

In cases where we are processing your personal data based on our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data, such as the administration of an extended warranty.

Direct marketing:

You have the right to stop the use of your personal data for direct marketing activity through all channels or selected channels. We must always comply with your request.

How?:

If you no longer wish to receive emails from the Website, please follow the "unsubscribe" instructions in any newsletter sent by SwordTruths. Please be aware that even if you request to be removed from our email marketing list, you may still receive email confirmations for any orders placed through the Website. 

Text Marketing and notifications:

By subscribing to text notifications, you agree to receive recurring automated marketing messages at the phone number provided. Consent is not a condition of purchase. Reply STOP to unsubscribe. HELP for help. Msg & Data rates may apply. 

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Checking your identity

To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice. 

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If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.

We prefer to keep the personal information of users who have created an online account accurate and up-to-date. To do this, we provide you with the opportunity to update or modify your personal information, including your billing address and preferred shipping information. You can log-on to your account with your email address and password, and you will see a menu where you can update your information. 

If you would like to: access, correct, amend or delete any personal information we have about you, you are invited to email us at support@swordtruths.com.

SwordTruths does not knowingly collect or use personal information from children under 13. SwordTruths does not sell products for purchase by children under the age of 13, and all children's products are for purchase by adults only. No information should be submitted to the Website by visitors less than 13 years of age.

For your convenience, the Website may contain links to other websites that are not under our control. We are not responsible for them, and this policy does not apply to those websites or any other companies that we do not own or control. The Website does not evaluate and is not responsible for the privacy practices or the content of such websites. We encourage you to seek out and read the privacy policies on each linked site to ensure that you are comfortable with the other websites' privacy policies and practices.

As we continue to offer our visitors new and different types of content and services, the Website may modify our information collection, use, or disclosure practices. Should there be a material change to our information collection, use or disclosure practices, it will be applied only to information collected on a going-forward basis. We will update this privacy policy statement accordingly.

We reserve the right to modify this privacy policy anytime, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the Website. Suppose we make material changes to this policy. In that case, we will notify you here that it has been updated so that you know what information we collect, how we use it, and under what circumstances if any, we use and/or disclose it. 

We reserve the right to disclose your personal information in exceptional cases in which we have reason to believe that disclosing such information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other Website users, or anyone else whom such activities could harm. We may disclose your personal information without notice to you in response to a summons or when we believe in good faith that the law permits it or to respond to an emergency situation. Specific areas or pages of the Website may include additional or different provisions relating to collecting and disclosing personal information. In the event of a conflict between such provisions and this privacy policy, such specific conditions will apply.

We operate secure data networks provided by industry standard firewall and password protection systems to protect against the loss, misuse and alteration of the information under our control. While we use reasonable efforts to safeguard the confidentiality of your information, we cannot guarantee that data will always remain secure due to transmission errors, outside events, third-party hacking or other causes. We will comply with all privacy laws and make any legally required disclosures regarding breaches of the security, confidentiality or integrity of personal data consistent with our ability to determine the scope of a breach and our obligations to law enforcement. SwordTruths limits the number of employees that have access to the databases that contain personal data, and SwordTruths employees are advised of the importance of confidentiality. [In addition, our policy is never to send your payment card number via email. As an added safeguard, the Website does not collect or store any payment card information.] Payment is processed through third-party eCommerce platforms via Wix.com and Paypal, which ensures the security and recording of the payment order.

If you have any questions, comments or concerns regarding our privacy practices, please email us at support@SwordTruths.com