Privacy Policy

1. Who We Are

SwordTruth is a Christian clothing brand based in the UK. We use ethically sourced, high- quality garments to inspire people to live by God’s truth. You can contact us at:

Email: info@swordtruth.com
Data Controller: SwordTruth

2. What Information We Collect

We collect both personal data and non-personal data:
Personal Data You Provide

• Name, email address, postal address, phone number

• Payment details (via third-party providers – we do not store card details)

• Purchase history and communication with us

• Social media usernames (when interacting via our channels)

Automatically Collected Data

• IP address, browser type, device type

• Pages visited and browsing behaviour

• Cookies and tracking data (see Section 8)

3. How We Use Your Information

We use your data for the following purposes, under lawful bases including consent, contractual obligation, and legitimate interest:

• To process orders and deliver goods

• To respond to queries, returns or complaints

• To send email and SMS updates (with your consent)

• To manage your online account

• To personalise your shopping experience

• To prevent fraud and ensure website security

• To comply with legal obligations

We may also use your information for customer insight, service improvements, and promotions, but only where it is lawful to do so.

4. Email, Text, and Marketing

With your consent (or soft opt-in when you have purchased from us), we may send you updates about our latest products, offers, and events via:

Email
SMS
Social media ads
Retargeting through platforms like Google and Meta

You can unsubscribe at any time by clicking the link in our emails or emailing info@swordtruth.com.

5. Sharing Your Information

We only share your information with trusted third parties where necessary to:

• Deliver your orders (e.g., couriers)

• Process payments (e.g., PayPal, Wix Payments)

• Maintain our website (e.g., IT providers like Wix.com)

• Send emails (e.g., Mailchimp, Wix Ascend)

• Prevent fraud and comply with the law

All third parties are required to process your data securely and in accordance with UK GDPR.
We never sell your personal data.

6. Data Transfers Outside the UK

Some of our partners (e.g., Wix.com) may store data on servers outside the UK or EEA.
Where this happens, we ensure that appropriate safeguards (such as UK-approved standard contractual clauses) are in place to protect your rights.

7. How Long We Keep Your Data

We only keep your personal data for as long as necessary to:

• Fulfil orders and contracts

• Comply with legal obligations

• Resolve disputes and enforce agreements

• Maintain customer service records

We will then securely delete or anonymise your data.

8. Cookies & Tracking Technologies

What Are Cookies?

Cookies are small files placed on your device to improve your browsing experience. We use
cookies to:

• Enable core website functionality (e.g., shopping cart)

• Analyse website traffic (e.g., via Google Analytics)

• Personalise content and offers

Types of Cookies We Use:

• Strictly necessary cookies (essential)

• Performance cookies (e.g., analytics)

• Functional cookies (e.g., remember preferences)

• Targeting cookies (e.g., ads on social media)

You can manage or block cookies in your browser settings. For more info, visit www.aboutcookies.org.

To opt out of Google Analytics tracking, visit: https://tools.google.com/dlpage/gaoptout

9. Your Rights Under UK GDPR

You have the right to:

• Access the personal data we hold about you

• Correct or update inaccurate data

• Delete your data (where permitted)

• Restrict or object to processing

• Withdraw your consent at any time

• Data portability (where applicable)

To exercise your rights, email info@swordtruth.com. We may request proof of identity before responding.

10. Children’s Privacy

We do not knowingly collect data from children under 13. Any products labelled for children are sold to adults only. If you believe we have collected information from a child, please contact us immediately.

11. Website Links

Our site may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.

12. Security Measures

We take appropriate technical and organisational measures to protect your personal data, including encryption, secure payment gateways, and limited access to data.

However, no system is 100% secure. If we experience a data breach that affects your rights, we will notify you and the ICO as required by law.

13. Updates to This Policy

We may update this policy to reflect changes in how we handle your data or comply with law. Changes will take effect immediately upon being posted on our website. If material changes are made, we will notify you where appropriate.

Contact Us

If you have any questions or concerns about your privacy or this policy, please contact:

Email: info@swordtruth.com
Data Protection Contact: SwordTruth Privacy Officer

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): www.ico.org.uk